Taking cues from the 100-day feedback bonanza
Our country recently marked the first 100 days of a new President. The occasion prompted an outpouring of feedback; and it wasn’t just the talking political heads. Everyday citizens were participating...
View ArticleData reinforces that customer reviews have an impact
Data continues to show that consumers see peer reviews as an important source for making purchase decisions. Earlier this month, Nielsen released its Global Online Consumer Survey and the results...
View ArticleSleigh bells ring, are you listening...This season, let your customers drive...
There’s no question holiday shopping is highly competitive this season. In early estimates for the holiday season, Global Hunter Securities predicts anywhere from a 1 percent increase to a 1 percent...
View ArticleIt’s a reputation jungle out there…
Online business reviews have quickly evolved into the modern day “Comments Box”. As a result, feedback, positive or negative, can impact how your business operates. Anyone with a keyboard is a critic...
View ArticlePut a SLAPP on business reputation
Company finds negative information or reviews about its business online. Company reacts and sues. This scenario has repeated itself through gripe sites such as Yelp and by companies suing consumers...
View ArticleOne disastrous daily deal experience: What Not To Do
After experiencing one of the worst purchase experiences ever via a daily deal website which has broken nearly every retailing rule you can break, here is my What Not To Do post. On 19 January 2012, I...
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